Marco Polo Research Lab

Amazon Listing Quality Checker for Brands

Poodle Scanner is an Amazon listing analyzer that runs a bulk ASIN audit across your catalog and scores each product detail page for content quality — titles, bullet points, images, videos, ratings, and key page elements.

Amazon listing audit
Listing quality score
Catalog QA
Custom scoring rules
Free to try. No credit card required.
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Catalog-ready

Raise the baseline quality of every ASIN.

Bulk scanning

Audit dozens to thousands of listings in one run.

Actionable

Clear pass/fail checks and a prioritized fix list.

Why listing quality matters

Low-quality content can hurt ranking and conversion

Amazon shoppers scan fast. Listings with thin content (too few images, weak bullets) or messy formatting (overlong bullets, cluttered titles, odd symbols) tend to underperform. When enough listings in a brand catalog are weak, the whole catalog becomes harder to manage — and harder to scale.

  • Not enough product images or missing media
  • Bullet points that are too short (thin content)
  • Bullet points that are too long (hard to scan on mobile)
  • Titles with clutter, symbols, or non-compliant formatting
  • Missing page elements shoppers expect (brand section, buy box, Prime, etc.)

Catalog problem (what brands feel)

Your top listings may be strong — but a long tail of “okay” or “thin” ASINs quietly drags down results. Poodle Scanner helps you find the weak pages fast and fix the highest-impact issues first.

Before

Inconsistent titles, bullets, and media. No shared standard.

After

A measurable listing quality score and a repeatable QA process.

Workflow

Bulk ASIN audit in 3 steps

1
Add ASINs
Upload a list or start with a single Amazon product page.
2
Run a listing quality audit
Scan content quality: title rules, bullet points, media totals, rating thresholds, and key page elements.
3
Fix what matters first
Get pass/fail checks, a listing quality score per ASIN, and a prioritized fix list.

Designed for brands

Poodle Scanner is built for catalog work: launch readiness, cleanup projects, and ongoing listing QA. It’s fast enough for weekly sweeps and structured enough for repeatable standards.

Primary use: brand catalogs with many ASINs. (Agency workflows can come later.)

Checks & scoring

What Poodle Scanner checks on every Amazon product page

Your scan results are based on real, measurable checks — the same controls you can configure in your rule profile. Below is a high-level view of what we score today.

Rule profile (examples)

Start with proven defaults. Customize per category.
Product title

Length + formatting rules

Min/max title length, brand-first titles, prefixes/suffixes, and blocked symbols/emojis.

Product description

Bullet count + bullet length

Require enough bullet points, and keep bullets readable — not too short, not too long.

Media

Images + videos

Minimum and maximum totals for product images and product videos.

Rating

Rating thresholds

Set minimum rating and minimum number of raters for “good page” scoring.

Page elements

Buy box + trust indicators

Checks like Buy button present, Prime badge present, brand section present, and more.

Keywords & rules

Allowed / blocked values

Define string constraints and allowed/blocked values (including emoji rules).

Product Title

  • Title length (min/max)
  • Starts with brand name
  • Prefixes & suffixes
  • Excludes symbols & emojis
  • Allowed/blocked terms

Bullet Points

  • Bullet points total (min/max)
  • Bullet length (min/max)
  • Readability-focused thresholds

Images & Videos

  • Product images total
  • Product videos total
  • Media completeness scoring

Ratings & Elements

  • Minimum rating
  • Minimum raters
  • Brand section / Prime / Buy button
  • Auto fit present

Differentiator

Custom scoring rules for your category (strict or flexible)

Many listing checkers use a single definition of “good.” Brands don’t work that way. Poodle Scanner starts with defaults we’ve validated through trial and error — then lets you tighten or relax rules based on what you know about your niche.

  • Premium brands: require richer media and tighter formatting
  • Technical products: allow longer bullets, stricter completeness rules
  • Simple categories: prioritize title clarity and image coverage

Why this matters

Scoring is only useful if teams trust it. When your rubric matches your category, your listing quality score becomes a reliable way to prioritize work and keep standards consistent.

Result: fewer weak pages, faster fixes, and a cleaner catalog for Amazon SEO and conversion.

Output

A listing quality score and a fix plan — not just a report

What you get

  • Listing Quality Score per ASIN
  • Pass/fail checks with clear reasons
  • Catalog health overview for your brand
  • Prioritized fix list (start with the highest impact)

Stop guessing why a listing isn’t ranking

Poodle Scanner turns “we should improve the listing” into a specific plan: add missing media, fix overlong bullets, improve weak titles, and standardize across your catalog.

Works for launch readiness, catalog cleanup, and ongoing quality control.

Use cases for brands

Built for real catalogs — launches, cleanup, and ongoing QA

Launch readiness

Verify new ASINs meet your listing standards before scaling ads.

Catalog cleanup

Audit older listings and fix the weakest product pages first.

Ongoing monitoring

Prevent regressions as listings change over time.

Confidence

Simple, fast, and transparent

  • Free account — Sign up with Google
  • No credit card required
  • Built for bulk ASIN audits
  • Configurable rules (no mystery scoring)

Prefer to start small?

Scan one ASIN first. If it matches how your team thinks about “good listings,” expand to a full catalog audit and enforce standards across the brand.

Tip: keep a “Balanced” profile for most categories and add stricter profiles for top sellers.

Ready to scan your first ASIN?

Create a free account and run an Amazon listing audit in minutes. Get a listing quality score and a prioritized fix list for your brand catalog.

Free to sign up. No credit card.

FAQ

Frequently asked questions

What is a “good” Amazon product page?

A good Amazon listing is complete, readable, and media-rich: a clear title, strong bullet points, enough product images and videos, and key page elements present. Poodle Scanner turns this into a measurable listing quality score you can apply across your catalog.

Can I customize scoring rules for my category?

Yes. You can set minimums and maximums for title length, bullet count and bullet length, image and video totals, rating thresholds, and additional string constraints like blocked symbols, emojis, and allowed/blocked values.

Is Poodle Scanner built for bulk ASIN audits?

Yes. Poodle Scanner is designed for brands managing dozens to thousands of ASINs. You can scan in bulk, score each listing, and focus on the highest-impact fixes first.

Is this an Amazon SEO tool or a compliance tool?

It’s a listing quality audit system that supports Amazon SEO and conversion by enforcing content standards and consistency. It does not replace your category expertise — it helps you apply it at catalog scale.